attitude accessibility theory

It was suggested that, relative to indirect experience, behavioral experience may facilitate the attitude formation process and increase attitude accessibility once the attitude is formed.

Attitudes that are more accessible from memory are more predictive of behavior, influence what messages are attended to, and how those messages are processed, and are more stable across time. Hillsdale, NJ: Lawrence Erlbaum; Fazio, R. H., Powell, M. C., & Herr, P. M. (1983). Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations – An investigation of the 1984 presidential-election.

Accessibility refers to the ease with which an idea or concept can be retrieved from memory. Please log in from an authenticated institution or log into your member profile to access the email feature.

Accessible constructs are those that are quickly retrieved from memory. and you may need to create a new Wiley Online Library account.Enter your email address below and we will send you your usernameIf the address matches an existing account you will receive an email with instructions to retrieve your username However, recent research on the cognitive basis of attitudes has thrived.

A second experiment found support for both of these notions.

In Attitude strength: Antecedents and consequences (pp.

Attitude Accessibility Theory Edited by: Stephen W. Littlejohn & Karen A. Foss Subject: General Media, Communication & Cultural Studies , Communication Theory Attitude accessibility refers to the activation of an attitude from memory in other words, how readily available is an attitude about an object, issue, or situation.

In: Roskos-Ewoldsen DR, Monahan JL, editors.

If an attitude is to "guide" behavior, the attitude must first be accessed from memory.

I have read and accept the Wiley Online Library Terms and Conditions of Use This chapter reviews research on an important aspect of the construct: attitude accessibility. It was further suggested that the manner of attitude formation affects attitude-behavior consistency because direct experience produces a stronger object-evaluation association and, hence, a more accessible attitude than does indirect experience.This research was supported by National Institute of Mental Health Grant MH 34227 to the first author.We use cookies to help provide and enhance our service and tailor content and ads.

Within the theory of planned behavior, a person’s intentions are determined by three factors: attitudes, subjective norms, and perceived behavioral control.

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Concepts that are accessible are important because a concept must be activated to be useful in guiding behavior or in influencing judgments.

Attitude accessibility: Theory, methods, and future directions.

Attitudes that are highly accessible from memory are likely to influence the allocation of attention and the degree of message elaboration, result in selective information processing, and influence behavior.

1997a; 9:323–350. In Littlejohn, S W & Foss, K A 2009, 'Attitude accessibility theory', in Littlejohn, SW & Foss, KA (eds), Littlejohn, Stephen W and Karen A Foss.

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the probability of a specific attitude being evoked from recollection upon confronting the attitude object. Attitude accessibility is a particularly relevant and important variable, for, unlike other potential indicants of attitude strength, attitude accessibility is obviously involved in the attitude-to-behavior process.

Issue involvement is the relevance and salience of an issue or situation to an individual.

2007. pp. Abstract Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. (1986). Sign in here to access your reading lists, saved searches and alerts.

By continuing you agree to the Copyright © 2020 Elsevier B.V. or its licensors or contributors. Journal of Personality and Social Psychology, 51(3), 505–514. If you do not receive an email within 10 minutes, your email address may not be registered,

Unfortunately, little is known about how to change the accessibility of attitudes from memory, particularly with regards to how persuasive messages influence accessible attitudes (→ Information Processing; Memory, Message).Please check your email for instructions on resetting your password.

The attitude component refers to the individual’s attitude toward the behavior—whether the person thinks that performing the behavior is good or bad. In the Accessibility Theory attitudes will predict behavior if they can be activated from memory at a time of decision. Two additional experiments indicated that repeated association of the attitude object and the attitudinal evaluation enhanced both attitude accessibility and attitude-behavior consistency.

In Littlejohn, Stephen W. and Karen A. Foss.

If an attitude is to "guide" behavior, the attitude must first be accessed from memory. Cognitive-Consistency Theories 2.

& Fazio, R. H. (1984).

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