facebook lookalike audience minimum size

[…][…] conducted a $1500 test on Facebook to analyze the performance of lookalike audiences. That way, you can avoid competing against yourself for members of your highest quality Lookalike audiences and ensure that as you add more Lookalike audiences, all of the ad spend contributes net-new reach to your account.A neat thing about audience exclusions is that they allow you to see how effective your seed audience segmentation was, which can give you an idea of how much opportunity there might be in further segmentation. We recommend establishing a hierarchy of Lookalike audience quality so that each subsequent audience after the initial audience is excluded from the ad set targeting the prior audience. Facebook has become one of the most effective advertising channels thanks to the amount of data it has on its users. This is why you want big audiences, so Facebook can do its magic. Smaller audiences more closely match your source audience.
This can mask the importance of optimizing seed audience size since a seed audience of 500 people will provide about the same reach as a seed audience of 5,000 people. You can build this audience by uploading your database of customers, or on the basis of traffic to your website or app.Keep in mind that in order for a custom audience to serve as the basis of a Lookalike, it has to include more than 100 people from the same country who have Facebook accounts that match the uploaded data (see below for an explanation of Once you’ve created your seed audience, input it in the “source” field of your new Lookalike audience.From there, Facebook will get to work crunching data to find the users most similar to your seed audience.While the process of setting up a Lookalike audience is pretty simple, there are some key strategies that can help maximize results with Lookalikes.The first thing to decide is where to source the people for your seed audience. An audience size of 100,000 means Facebook may have to serve your ads to users who aren’t that interested. We generally recommend a source audience with between 1,000 to 50,000 people. While segmenting seed audiences this way can give you greater reach than lumping them together, some of this effect will be canceled out by audience overlap, which is important to keep in mind. If you don’t create a source audience, you can still build a lookalike audience from Facebook’s pre-determined data sources. Audience sizes range from 1% to 10% of the total population in the country you choose, with 1% being those who most closely match your source.

Curious to know if you guys negated the 1% lookalike audience in your 5% and 10% audiences?Yes, we excluded the other lookalike audiences from every ad campaign.What was the source list for creating look alikes from? Most businesses dream of scaling up from $1k to $10k+ per day in ad spend. Default false. A Custom Audience made from a customer list is a type of audience you can create to help build your reach. – Of course, you can also advertise with smaller budgets. Test your Lookalike Audience size Consider different audience sizes for different campaign goals. Here are some additional bits of information to consider when creating Lookalike Audiences. Kevin is an avid outdoorsman and nature lover; when not in the concrete jungle of New York, he can be found trying to explore a real one. Smaller audiences more closely match your source audience. In the U.S., a 1% audience size is around 2 million people. For example, if a source audience is made up of your best customers rather than all your customers, that could lead to better results. Thanks for catching that, and we are now gonna fix it. Or did you leave them all on for 14 days for full potential?Could it be done without the $35/day per program?

For example, a Lookalike audience with a seed audience of 10,000 will have a reach that is only a fraction of the size of four Lookalike audiences based on seed audiences of 2,500 (although those audiences will be somewhat less than four times as large because of Once you have your seed audiences planned out, the next decision to make is whether you want to optimize for similarity or reach. While custom audiences are great for re-engaging people who already had an interaction with you, lookalike audiences allow you to target new users that don’t know you yet, but are very likely to become your customers.

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We also tested Mobile vs.

You can see how much overlap exists between audiences using the Facebook Audience Overlap Tool. A 1% Lookalike in the U.S., for example, typically has a reach of about 2 million people (20 million for a 10% Lookalike). I would be interested to see how this changed over 2+ months of activity. If a person visits a fashion 5 Best + Free Facebook Marketing Books [2020] [UPDATED] Keep in mind: It may take 6 to 24 hours for your Lookalike Audience to be created. If you have a list of people who interacted with your business in person, by phone, or via an offline channel, you can upload and include this information. As all the campaigns were active for 14 days, the total experiment budget was around $1,500.As we mentioned earlier, it’s best not to experiment with too many campaign elements at once.

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