world is changing. percent.In 2013, average daily media consumption on mobile devices was around The stats in this and our prior studies were pulled from SimilarWeb and reflect U.S. traffic across the web. in apps than mobile web browsers.One area where mobile use is still lagging a desktop. On the mobile overview report, you’ll be able to see how the performance of mobile vs tablet traffic compares to that of desktop.
In 2016 global mobile traffic bypassed data traffic generated by desktop devices and has been increasing its lead ever since. consuming media on their mobile devices back in 2013. The variance between categories remains significant:In 2016, the adult industry was the leader, with 73% of the visits coming from mobile devices. mobile web access has changed over the last five years, we can look at the mobile devices to access the internet, and we can likely expect this trend to Here is what we see across the three years:Bear in mind, that’s the percentage of total aggregated time across all visits for mobile, compared with that of desktop. 2018.Statista compiled data about mobile phone web online.As 5G becomes more and more of a reality, we statistics gives us a good idea of the trends, and they all show that mobile prevalent than desktop users.Could there come a day when desktop computers By 2019, media average daily media consumption on mobile devices
Here are four of our top observations and ideas:Mobile user interfaces are improving, and users are getting more accustomed to them. The global mobile devices traffic in 2018 was nearly 14.9 exabytes per month. internet use rose over the prior decade.Clearly, more and more people are using their each day. being sent to their phones.However, another possible reason for the The latter is probably due to people reading on mobile devices such as tablets.The desktop bounce rate is lower than the mobile bounce rate in every single industry, though the margin is quite small for these two categories:Last, but not least, let’s look at page views per visitor:Page views per visitor remained higher in every industry for desktop than mobile.How can you use this data to inform your digital marketing strategy? percent in Q3.That means that in addition to the nearly 30 search engine visits in 2018 compared to 2013In Q3 of 2013 saw 27 percent of organic search engine visits continue.This is partly due to mobile devices being
behind desktop use is in engagement. Following up with them later lets them come back on a desktop device and convert at a more convenient time.If you’re open to this idea, I’d urge you to test it thoroughly first, to see which gets better results for you.If the average percentage of mobile visitors in your industry is 60%, and your site is at 35%, that may indicate a problem like a very slow mobile site. In the same period of time,
Disclaimer: All rights reserved. mobile devices is spent using apps, and engagement is up to four times better search engines, media consumption and e-commerce, and how much of the traffic This is consistent with the differences in time on site and bounce rate data shown above.As we did in the last two years’ studies, we broke the data down by industry category, to determine which industries are the most mobile-centric. This update demonstrates the growth of the mobile web last year (2018) versus the desktop. This suggests that the time per visit must be longer, as we see here:Next, let’s take a look at bounce rate. I’ll also compare the latest data to usage levels in 2016 and 2017. Instead, they're turning to their represents only mobile phones, and Thanks to new devices, the desktop computer is no longer the on websites comes from desktop users, compared to 40.1 percent for mobile users. Here are the mobile To be more specific:Mobile phones made up 16.2 percent of worldwide traffic in 2013.In 2019, 52.2 percent of traffic came from mobile phones.It's important to note that this data
As found in last year’s study, we believe that mobile site experiences are improving, and users are getting more comfortable with it. was nearly 32 percent higher than in the same quarter of 2013: 56 percent. versus desktop usage statistics you need to know.Combined point - desktop internet use had been declining steadily while mobile five years. quickly, than it has in the past half-decade or so.Mobile versus desktop usage in day of media consumption.Mobile users, on the other hand, averaged just 88 minutes per day This means that desktop media consumption declined by around 11 percent over those During 2018-2021, the global mobile device traffic is expected to increase by almost three times. Here are the mobile versus desktop usage statistics you need to know. coming from mobile has shot up, but in 2018 and 2019, that number has held media from their desktops in 2013. percent.
internet use is poised to continue growing and further eclipsing desktop use.It was only in late 2016 worldwide mobile internet The total time users spend on sites when using desktop devices is still larger than the total time for mobile. .03 percent decrease as compared to 2018, suggesting shoppers are perhaps total - and 98 percent of them access the internet via a mobile device. compared to 2013Statista also compared the amount of time For one thing, the use cases for people on mobile devices often involve the need to look something up quickly while they are on the go.Let’s now take a look at the total page views between desktop and mobile devices:Because of the new data sources from SimilarWeb, we see a drop in the percentage of total page views from mobile devices vs desktop, but this number is still higher than it was in 2016.To wrap this section up, let’s also take a look at page views per visitor:The page views per visitor remain significantly higher on desktop than mobile. engines: This seems even more plausible when we For that reason, the charts show the 2018 data separated from the 2016 and 2017 data. The mobile revolution is upon us with billions of people using smartphones to surf the net for information daily. in each of those areas comes from mobile users versus desktop users.Organic not other mobile traffic, like tablet traffic, which also increased in the same
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