joseph galbo cpsc

The EPA and the FDA, both much larger regulatory agencies with much larger budgets, rarely get that sort of traction on Twitter.“If I had a larger social media advertising budget, I probably would be making things that are a little bit more normal,” Galbo admits, but he stands behind the combination of odd imagery and important message. So the more you know about it, and the more you learn about it, the better off you’ll be over.When you do that type of thing, what it does is, when you do have to face public criticism, either from your bosses or in my case, specifically the general public, it puts you in a position where there’s not really much else awful things people could say because you have already picked your own work apart to the point where you know exactly how it could have been better.I think the other thing that a lot of people have woken up to, especially recently given the protests and everything that’s happened with George Floyd, you know, I’m a straight white dude who has lived his life with a ton of privilege, and my perspective is clouded by that.

He took very serious concepts and he turned them into very, very fun bits basically right. There’s a lot of engineering involved, obviously. That really, really starts with knowing your audience and understanding your audience as best as you can. It took a while. So all of my graphics have to get approved by my two immediate supervisors. It’s kind of funny because a lot of people have looked at our stuff and been like, “Wow, look at these crazy memes this guy is producing.” For me, I mean, I guess they are, and I have described them as safety memes in the past.

Previously, Joe held a similar position at the Liberty Science Center in Jersey City, NJ where he revitalized the institution’s digital media strategy and honed an appreciation for blowing things up (safely) in the name of informal STEM education. I mean, basically, in the span of four years, we’ve produced more engagement and more followers than the agency had in the previous like decade on social media.Again, that type of success just can’t be ignored.

In this role, he coordinates the digital content and strategy behind all CPSC social media platforms and websites. While the industry is “poised to do a lot of good in safety messaging,” it’s not there yet.

I think the biggest thing that they’ve seen that keeps this strategy alive, is the success we’ve had as far as our engagements as far as our social media followers. And then part of their data entry that they do is they plug into our system why you came into the emergency room that day. I think a few companies have done an exceptional job. I look at people like Jon Stewart, who for many years on The Daily Show did exactly that. So once again, learn howI’m not deep into Reddit. It also needed those messages to stand out in a sea of tweets and Facebook posts so they would be seen by and resonate with a new generation of parents who may not know to lay a baby on its back without extra pillows or blankets. So we did take a more serious approach.To me, that’s not to say that down the road, maybe we don’t try to come up with a way to do a more creative execution for in-home elevators. If you’re listening to this, you probably know of great storytellers that I’ve never even heard of before. That was really about me kind of taking a look at what other federal agencies were doing, what other regulatory agencies were doing on social media, and try and come up with a way for us to stand out. But I did try to establish very early on, “Hey, listen, like it’s not going to look the way you think it’s going to look.” To their credit, they were very open with that. “Not everybody knows that furniture can fall over,” he said. But it’s not like my goal.

This collection demonstrates such a great effort by the government to reach the public through new communication methods that we jumped at the chance to preserve it.

Our communication team overall is very small. Please do not close the session launch page.

My job is actually…there are two rope sides to it. 4330 East West Highway Bethesda, MD 20814. And then a few other smaller sites that are tied to our safety education campaigns and other mission-critical things that happen at the agency.Agency’s annual budget is about $125 million a year.

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