marketing mix of indigo airlines

Marketing Mix of Indigo Airlines analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Indigo Airlines marketing strategy. It is also responsible for the entry, operation and return of the aircraft at the end of the lease. For certain well established brands, Indigo Aviation can increase the prices as customers can pay higher price. You can follow me on Really good information about Indigo airlines..uselful for all marketing students and professionals to keep them updated.I found the place description a little out of place, basically for one reason: online presence. Indigo also has physical presence through their airport counters where people can book their tickets and enquire about their travelling details. Indigo Airlines is considered one of the best airlines that offer professional services at economical prices. The pricing strategy is based on the competition in the market. The core strategies include keeping the airline the most affordable airline in India and keeping flying a pleasant experience.With its fleet of 78 aircrafts and as many as 508 flights daily, it operates 29 domestic and No airline has worked harder at capturing the local As already mentioned, price is one of the major factors in the marketing mix of Indigo airlines. Below the line promotion options are- … Air New Zealand is the national airline and flag carrier of New Zealand. Indigo airlines marketing mix 1. They have a variety of meal options for their consumers.

Indigo has international reservations offices in Singapore, UAE, New York, Los Angeles, Chicago, Nepal, Toronto, Kuwait, Oman etc.

Value to the customers of Indigo Aviation can be delivered in numerous ways such as – installation and repair services, point of sale equity, priming and pre purchase education provided by sales staff, word of mouth references, physical product , quality assuring brand name, financing plans to purchase the products, convenience of availability etc. Authors Arpita Agnihotri and Saurabh Bhattacharya are affiliated with IBS, Hyderabad. Dissatisfied customers will generally lead to negative word of mouth and will normally put the reputation of the company at risk. Like email advertising this can result in relevant advertising to high potential prospective customers who are already interested into products and looking for information regarding it. reducing purchase lot size thus enabling opportunities for individual customers to buy products, providing customers information about the products , logistics, after sales services and installation services, enabling product customization options at the point of sales, providing extensive product assortment using product line – breadth, length, and depth, providing product quality assurance,and easy availability of the products to end consumers . It provides optional services of meals which are prepaid. Identification of Opportunity – Market research and customer research is done to identify the needs of the customers that Indigo Aviation can cater to with its present and acquired resources.Design and Testing – Product is designed based on the value proposition that customers are seeking and one that Indigo Aviation can deliver. They do not accept perishable shipments like seafood, dairy, plants, meat. Place or Distribution Channel is a set of processes through which Indigo Aviation delivers its products to the customers. They have special packaging for fragile packages which come under 6E priority. This article elaborates the product, pricing, advertising & distribution strategies used by Indigo Airlines.Let us start the Indigo Airlines Marketing Mix & Strategy:The product strategy and mix in Indigo Airlines marketing strategy can be explained as follows:Indigo Airlines is one of the leading airline players in India. Under cost based pricing strategy – Indigo Aviation can work out what it takes to produce the product and put a markup based on profit it wants earn. Indigo Airlines has 14 new generation A320neos which forms a part of their 126 fleet. The main purpose of this report is to examine Air New Zealand, aims of the…

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